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Five Reasons Social Media Is Important for SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast growing marketing channel that most businesses have only recently begun to take advantage of over the past few years, however it’s very important to leverage when you’re investing resources in SEO. While the benefits of social media may not be immediately apparent, they are vital for SEO help. Here are five reasons social media is important for SEO.

1 month ago1) Social Media Signals

It’s no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. A social engagement happens when people like, comment on, share or tweet on a piece of content. Content with more social engagements is likely to have more social signals. Search engines look at these social signals and consider it an element of quality when evaluating content. This allows search engines to decide the content that people are most interested in and what their algorithm deems high-quality. A piece of content could also be indexed instantly when it’s getting a lot of engagement on social media.

2.) Link Building

It’s long gone of going out and soliciting websites to link to yours. Google’s Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write high-quality content that is relevant. But how do you reach sites who are willing to link to your content , if they are not directly approached as an “unnatural” practice for building links? Social media can help. Social media lets you post your content and share it with people who are willing to link to your content, when it’s worthy of linking to. People who be able to share your content with other people and boost your authority.

3.) Content Amplification

It doesn’t matter how high-quality the content you publish, it’s not going to get much traction unless you amplify it. Marketing via email is an effective method to increase the reach of your content but it’s only going to get to those on your list of marketing contacts. It is possible to reach new audiences through social media. After you have shared your content, the people who follow you will share it with their following if they find it useful. These people will then spread the word to their networks which will increase the reach of your content. In return, you gain an abundance of relevant traffic, inbound links, شراء متابعين تويتر branding awareness and social signals These are all used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Recognition and Signals

Brand image and recognition can inform search engines an awful lot about the overall quality of your website and how much it is respected in their ranking algorithms. Social media can help build brand awareness and increases the quality of your content. Google refers to this as co-citation. The creation of these co-citations via social media will help improve Google’s trust in your web page and also assist with search queries that are personalized.

5.) Social Indexing

Search engines have been indexing social media profiles for a number of years now, which means they now appear on results pages for search engines. This allows your business to show up in search results for your branded search queries that are not limited to just your company website. It’s more than that. Individual tweets on Twitter were once indexed and shown in search results as well which gave another means to get your content noticed in the search results. It was only temporary for a few months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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