What can social media have to offer SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is an incredibly growing marketing channel that most businesses have only begun using in the past few years. However, it’s crucial to make use of – especially if you’re investing resources in SEO. Creating and managing social media accounts are extremely important for supporting SEO efforts, although the benefits of social media aren’t always obvious. Here are five reasons social media is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for quite some period of time. When people tweet, like or comment on the content, this is called a social engagement. The more social engagements your content has, the more social signals it will bring to your site. Social signals are utilized by search engines to rank the content. This allows search engines to determine the most popular content and what their algorithms consider high-quality. A piece of content could be quickly indexed when it’s getting a lot of social engagement.
2) Link Building
Long gone are the days of asking for websites to link to your site. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create top-quality content that’s relevant. But how do you reach sites who are willing to link to your content if asking them directly is considered an “unnatural” link building method? Social media can help. Social media lets you present your content in front of the right people, who could be influenced to link to it if it’s worth linking to. They will also be able to share your content with their networks which increases the power of your content.
3) Content amplification
You can create all the high quality content you want, but it won’t gain any traction without amplifying it. Email marketing is an effective way to boost content, but it’ll only reach the people in your marketing database. Social media enables you to connect with new audiences through your content. After you have shared your content, your following will share it with their following should they find it valuable. This will allow them to be able to share your content with their followers, increasing the reach of your content. In return, you will gain an abundance of relevant traffic, inbound links, social signals and brand awareness All of these are utilized by search engines to assess the quality of content.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines will use your brand’s image and recognition to judge the credibility of your website and تخفيض ترتيب اليكسا how trustworthy it needs to be within their ranking algorithms. Aside from amplifying your content Social media can also increase brand recognition. Google refers to this as co-citation. Building these co-citations through social media can help increase Google’s trust and confidence in your website as well as helping with search queries that are personalized.
5.) Social Indexing
Since search engines index social media profiles and display them up in search results pages. This allows your business to appear in search results for search queries that are branded and not limited to your company website. But there’s more than that. Tweets that were individual from Twitter could be indexed and displayed in search results. This enabled your content to be ranked higher in searches. However, it was only temporary it ended and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.