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5 Reasons Why Social Media is Important for SEO

What do social media platforms have to offer SEO? At MWI, we get lots of questions from our current and prospective clients. While social media has become an increasingly popular channel for marketing over the last few years, many businesses have yet to take advantage of it. This is especially important for companies that are investing in search engine optimization. While the benefits of social media may not be immediately obvious, they are essential for SEO support. Here are five reasons social media is crucial for SEO.

1) Social Media Signals

It’s no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. A social engagement is the time when people share, like, comment or share a tweet about an article. The more the number of social interactions that a piece content gets, the greater social signals you build to your site. Search engines evaluate the social signals they receive, and use them as an indicator of quality when ranking the content. It’s a way to determine what content people find useful over what their algorithm decides is good quality. If the content you’re looking at receives lots of social engagement the content can be identified.

2) Link Building

There are no more days of soliciting websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithms SEOs are now forced to create links in the traditional way and create content of high-quality that is link-worthy. But how do you reach websites willing to link to your content if you ask them directly, which is an “unnatural” link building technique? Social media can help. Social media allows you to publish your content to appropriate audiences that are willing to link to your content, in the event that it’s worth linking to. People who be able to share your content with their friends which will increase the impact of your content.

3.) Amplification of content

The quality of your content is, it’s unlikely to achieve much success without amplification. Email marketing can be an effective method to increase the reach of your the content you create, but it won’t reach people in your marketing list. Social media allows you to reach new audiences with your content. Once you share your content, your following will also spread it to their networks should they find it valuable. The people who share it will recommend your content to their followers, increasing the reach of your content. Additionally, you will gain relevant traffic through inbound linking as well as social signals and brand awareness All of which are used by search engines for content quality determination.

content amplification lifecycle

4) Brand Communication and Awareness

Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it must be for their ranking algorithms. Alongside boosting your content Social media can also create brand awareness. This is what Google calls a co-citation. Building these co-citations using social media will help improve Google’s trust and confidence in your website , and will also help by bringing in search queries that are branded.

5) Social Indexing

Since the search engines are able to index social media profiles, alexa ترتيب المواقع they are now showing up in search results pages. This allows your brand to show up in search results for search queries that are branded and not only restricted to your business’s website. It’s even more effective. Individual tweets from Twitter were once indexable and were displayed in the search results. This allowed your website to be ranked higher in the results of a search. It was temporary, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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