What the heck does social media have to in relation to SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is a rapidly growing channel for marketing that most companies have only started to take advantage of over the past few years, however it’s vital to take advantage of it in particular if you’re putting resources in SEO. The creation and management of social media accounts is extremely important for supporting SEO initiatives, but the benefits are not immediately apparent. Here are five reasons social media is essential for SEO.
1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. A social engagement happens when users like, share or share tweets on a piece of content. The more social engagements your content gets, the greater social signals you can build for your website. Social signals are utilized by search engines to rank the content. It’s a way of evaluating the content that people consider useful and what their algorithm decides is good quality. The content you’ve created can be instantly indexed whenever it’s attracting a significant amount of engagement on social media.
2) Link Building
There are no more days of going out and soliciting websites to link to your site. Google’s Panda/Penguin algorithms have compelled SEOs to build links using the old method: make quality content that is relevant. But how do you reach websites willing to link to your site if you ask them directly, which is an “unnatural” link building method? Social media is your solution. Social media allows you to place your content in front of relevant groups of people who may be in a position to influence them to link to your content if it’s worth linking to. Those people will also share your content with their network and increase the reach of your content.
3.) Amplification of content
The quality of the content you publish, it’s unlikely to achieve much success in the absence of amplifying it. Marketing via email is a great way of amplifying content but it will only get to those on your list of marketing contacts. You can also reach new audiences via social media. When you share your content, the people who follow you will share it with their following in the event that they find it helpful. This will cause them to share it with their following, further increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking social signals, inbound linking, and brand awareness, all of which can be used by search engines for content to determine the quality of your content.
content amplification lifecycle
4) Brand Recognition and Signals
Brand image and recognition can tell search engines an awful lot about the overall quality of your website and how much it is trusted in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. This is what Google calls co-citation. Building these co-citations using social media can improve Google’s trust and confidence in your web page and also assist by bringing in search queries that are branded.
5.) Social Indexing
Since search engines index social media accounts, they are now showing up in search results pages. This allows your business to be displayed in search results for search queries that are branded and شراء متابعين تيكتوك not limited to your company website. It’s more than that. Individual tweets on Twitter were initially indexed and included in search results too providing another method for your content to rank in search. It was only for a short time, however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.